Hector Pottie

Hector Pottie

Creative Director

Hector is a Creative Director in the design and branding industries, working on a wide range of clients and diverse projects in his 20-plus-year career. He works by inspiring and building relationships with clients, leading design teams, and working with other industry experts such as strategists and consultants to define, position, and create brands.

Hector has worked across many different sectors, with clients including Samsung Galaxy, Electrolux, Triumph Motorcycles, HTC, Hewlett Packard, PWC, Dow Jones, Breezie, Serco, Tate Modern, The Macallan, Design Miami/ Basel. Hector also has extensive experience in signage and wayfinding, having created solutions for The Barbican Arts Centre, Selfridges London, and the Glasgow Transport Museum.

His work has been awarded by many organizations, including D&AD, ISTD, and the Art Directors Club Europe and New York chapters. He's regularly featured and quoted in the design press, with his work having been featured in over 20 design annuals and publications. Hector takes an active role participating in the wider design community talking at events and judging award snows, most recently judging the Graphic Design category for the 2013 D&AD awards. Hector's work has been shown in the Design Museum, London, as part of 50 years of the British Road Sign exhibition.

Hector also runs the design blog www.moderndesignaesthetic.com