Steve Wake

Steve Wake

Executive Creative Director

Stephen solves problems and shapes experiences through design. His focus is on building enduring emotional and functional connections through brand building, digital product design, and service definition.

Stephen is a designer and creative leader who seeks to find, understand, and solve problems across disciplines, demographics, borders, and industries as part of a wider collaborative team. By being a customer advocate and an honest partner with clients, he harnesses strategy into execution as a maker who thinks deliberately and acts fast. He works across visual/ixd craft, systematic design, and upstream creative-strategic definition and storytelling.

Stephen’s been lucky enough to work with brave collaborative partners to innovate storytelling for the BBC, create a music platform for Africa with Universal Music & Samsung, help make the world’s first intelligent wearable camera for Oxford Metrics, and define and launch a streaming video on demand service Shomi for Rogers Media. Today, much of his time is taken up with global experience design when he’s not rearing his daughter in Brooklyn.

Past client work includes: Allen & Overy, Akbank, BBC, Bechtel, Burberry, Esomar, Lego, OppenheimerFunds, The National Gallery, Renaissance Group, Waitrose, among others.

Focus areas:

  • Building, mentoring, and growing best-in-class cross disciplinary creative teams through culture, teaching, and process
  • Building brands through invention, rebranding, refreshing, and refocusing with new adaptive systems of creative expression based in strategically focused objectives, positions, and ambitions
  • Leading transformative change for businesses to become and stay relevant, change behaviors, embrace digital, and challenge customer expectations through design thinking and creative expression
  • Defining and implementing omni-channel experiences that are at once meaningful and coherent within ever changing customer contexts, cultural nuances, and technological complexities
  • Navigating large and small organizations to create human impact on a global and local stage

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